中式糕点的包装设计（Packaging design of Chinese pastry）.docVIP

中式糕点的包装设计（Packaging design of Chinese pastry） - 3 - Analysis of Chinese pastry Market One point one Sales situation With the China modernization and foreign food culture into the country and wantonly Popular Chinese pastry, living space has been squeezed. The moon cake for example, whenever the Mid Autumn Festival People always want to eat moon cake moon festival, Family and friends give gifts of mooncakes common thing but again, But now, eat moon cakes, moon cakes to send more. The moon cake has become a pure gift, Just gifts, people have already forgotten the meaning of the Mid Autumn Festival, mooncakes is also a kind of helpless. The problem of excessive packaging of moon cakes can reflect the cultural loss, In the eyes of many. Pastry is just a kind of gift may sometimes make, Give the gift of course is the more expensive the better, Packing Nature is more luxurious and better, This way, Chinese pastry culture and heritage disappear. Now, Asked the young man what famous Chinese cakes and brand, Estimated a few said, After all is the disappearance of traditional culture, From Starbucks and other well-known foreign food brands to success It is not difficult to see, Brand image and brand culture will be revived and persistent flow of Chinese cakes The only way which must be passed by. One point two Design ideas Traditional culture is the biggest characteristic of Chinese pastry, Is the advantage of Chinese pastry richly endowed by nature, present The outer packing in the market of Chinese pastry is also widely used this advantage, From these packages I summed up the characteristics of: Packaging design: In the main square, The material in the whole printing hard cardboard, Feel bad. - 4 - Color: red, gold, yellow collocation. Packaging elements: China landscape flowers painting and calligraphy. Due to the market of Chinese pastry moon cake gift positioning, The packaging design of the main Chinese pastry To highlight the festive, luxurious theme, color collocation