再谈厂商关系变革之路（Talk about the change road of vendor relationship）.docVIP

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再谈厂商关系变革之路（Talk about the change road of vendor relationship）.doc

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再谈厂商关系变革之路（Talk about the change road of vendor relationship）

再谈厂商关系变革之路（Talk about the change road of vendor relationship） Talk about the change road of vendor relationship Wen / Zhu Yuzeng The bustling national celebration of the two season of the year following the scene, not only the interpretation of the immortal spirit of Commerce, is a modern business manufacturers topic of the miniature and starting point, because the investment is the starting point to establish a relation between the manufacturers. And to the core of this topic of manufacturer relation, it is the long journey that manufacturer cooperates. In the past 2007, there has been a radical change in the relationship between the manufacturers in Chinas wine industry, which has made the wine industry have an updated view of the relationship between the manufacturers. This change in the continuously happened such as the Wuliangye brand operators, Moutais new National Alliance club model, forgood million venture fund project, (Jinliufu company) as the typical representative of Hua Ze group under the Chinese wine industry innovation cooperation mode of the new cooperation mode, these new firms for the reform and development of the wine industry has far-reaching influence, it can help us to re recognize the policy and trend of the development of relations between manufacturers. First, enterprise and dealer attribute analysis The commercial behaviors of enterprises and merchants are determined by their commercial attributes and positioning. In order to have a better understanding of enterprises and distributors, it is necessary for us to analyze the attributes of enterprises and businesses. 1, enterprise attributes. For alcoholic enterprises, the social attributes of an enterprise determine that it is an economic entity that takes profits from research and development, production and sale of certain products and bears certain social responsibilities. Social property determines that enterprises must make profits in order to survive and social responsibility. Similarl