中国银行澄迈支行个人理财产品促销策略的探讨教案.docxVIP

梧州学院毕 业 论 文题 目中国银行澄迈支行个人理财产品 促销策略的探讨 学 院 经济管理 专 业 工商管理 班 级学 号学生姓名指导教师完成时间 2016 年 11 月摘要近些年，随着经济的发展人们的理财意识也越来越高了，也有越来越多的理财产品出现在消费者的视线中，人们对于理财产品发展的关注度也在不断加强。而个人理财业务作为商业银行业务发展的战略重点，对于理财业务发展的重视程度也在不断提高，同时，银行所面临的竞争压力不光来自于银行业，还要互联网金融、债券、基金等行业。随着理财产品的种类增加，消费者的选择也更加广泛，对于银行来说想要更好的维护新客户和挖掘新客户，做好促销十分重要。所以，银行人员除了要有最基本的专业能力之外，还要有营销意识，有自己特定的促销策略，这样才能更好的维护好客户。银行理财产品和相关业务如何把握消费者需求，银行只有将理财产品推广出去，更加的贴近顾客的需求，才能使银行自身更好的发展。本文通过对中国银行澄迈支行个人理财产品促销策略进行调研，运用促销策略的相关理论，分析了中国银行澄迈支行个人理财产品在促销策略中存在的理财促销人员的不足和广告投入较低等问题。发现了当前很多商业银行在理财产品营销过程中存在的问题，并提出了相应的解决措施，希望可以为银行理财业务的发展带来实际性的作用。关键字：中国银行澄迈支行 个人理财产品 促销策略The bank of China ChengMai branch bank personal finance product promotion strategyAbstractIn recent years, with the development of economy, peoples financial management consciousness also more and more high, there are more and more products appeared in the line of sight of consumers, people focus on the financial product development has been strengthened. And personal financial management business as the focus of commercial Banks business development strategy, attaches great importance to the degree of financing business development has been improved, at the same time, the bank faces competition not only from the banking industry, but also the Internet finance, bond, fund, etc. With the increase of the types of financial products, consumer choice also more widely, for a bank to better maintain new customers and new customers, completes the promotion is very important. So, the bank staff in addition to the basic professional ability, but also have a marketing consciousness, have their own specific promotion strategy, so as to better safeguard the customer. ChengMai this article through to the bank of China branch bank personal finance product promotion strategy research, found that the current many commercial Banks in the financial product marketing problems that exist in the process, and proposed the corresponding solution measures