focus on china#39;s fourth liquor consumption culture inflection point（关注中国# 39;第四白酒消费文化拐点）.docVIP

Focus on China#39;s fourth liquor consumption culture inflection point Nowadays, Chinese wine industry is in a weak consumption awkward stage, so the inflection point of view on wine marketing is very popular, it seems that the industry will soon enter a new round of consolidation among the flourishing wine industry boom suddenly disappeared. I also has been serving the wine industry, wine industry for the current recession empathy, sales decline, the market is an indisputable fact that slow-moving, but when the market recovery, recovery to what extent, high spirits and low spirits influence the future pattern, geometric famous wine future, various flavor market prospects, and so these issues, no matter what is the basis to predict the research and reasoning, there is a large uncertainty, after all, China’s geographical and cultural customs are very complex, and the wine prices brand factions style very diverse, but I can assert that China’s fourth consumer drinking culture has been effectively turning point coming era, the main feature is becoming increasingly apparent, non-mainstream consumer culture gradually brewing molding, the main consumer class began to tilt and changes, the entire wine industry development and the future has begun to produce a pivotal role. 1 no wine not a seat, drink is not limited. In the era of China’s long history as a vast, agricultural development and the years of war, and so a combination of factors led to the long history of China, in addition to several flourishing age, the survival and subsistence has not been completely resolved, so the liquor often become Economic well-off person’s goods, so before in the history of China’s reform and opening up, can be attributed to alcohol consumption in the first phase, that is, friends gathering, Jie Feng welcome, Business and wine can be, the requirements of the brand is not very deliberately, because the relative scarcity of the precious wine, in almost all dinner guests, can not drin