if starbucks is the central enterprises（如果星巴克是中央企业）.docVIP

If Starbucks is the central enterprises After Apple, Starbucks also shot in the face and the central CCTV reported fierce offensive, the author such as bone stuck in my throat to speak out. Imagine if Starbucks is the central level, the story will develop? If Starbucks is the central level, the price certainly is higher than it is now. Starbucks coffee culture by pricing, the central enterprises by monopolizing resources pricing higher price of Starbucks coffee, but also to follow the laws of the market, or their customers, or else it is possible to UCC coffee shop, while the central enterprises is not, reap monopoly of resources, I want to price increases on the prices, not to worry about customers do not control the taxpayer. If Starbucks is the central level, the service certainly no better now. Starbucks rely detail service to retain customers, the central enterprises monopoly forced to rely on the customer. Coffee market, while demand is growing, but competition is fierce, and the central enterprises to worry about customers, even if the service be worse , there are many customers obediently door. If Starbucks is the central level, the customer is certainly not now much of coffee is not salt, not a house, not gasoline, poor service if the price is high, the customer is certainly a lot less than it is now, we would rather not drink coffee, do not go to Starbucks. Rely on non-necessities brand reputation to win repeat business, brand Poor inevitable loss of customers. If Starbucks is the central level, CCTV biting it certainly will not hold. Reported tone immediately changed, became a high-priced ‘with international standards,’ profiteering became ‘promote state-owned assets,’ became poor service ‘ advocating a pro-equality service concept, ‘fewer customers became’ to create a quiet and comfortable environment for consumers. ‘ Unfortunately, Starbucks is not the central enterprises as a leader in the global coffee chain Starbucks created a coffee empi