in the festival escape the big marketing（在节日逃离大营销）.docVIP

In the Festival escape the big marketing Research papers Download News: 2012 is very busy the last month, whether it is man-made festival “Double Twelve” or “doomsday carnival” big marketing, as well as incoming cargo sweeping traditional Christmas season, heavyweights riveting enough Jin, to this “festival” Day feast to enjoy the gluttonous feast. Traditional festivals and artificial Day who is the winner? Abundance of all kinds of festivals, can sweep away the consumer market weakness? Consumers in the end there in the festival get benefits? For retailers, the holiday marketing effect in the end be able to last long ? “Double Twelve”, “Doomsday” Carnival of the artificial And vigorous “double eleven” war is different “Double Twelve” is shy rose quietly open. Use Taobao president Jiang Peng’s words: “‘Double Twelve’ is a way of shopping shift from B2C to C2B a bold attempt to ‘small is beautiful’ as the representative of the business community are learning directly to respond to the needs of consumers. “ Currently, only Dangdang, Suning Tesco and Tencent, several appliances to disclose the sales data. Dangdang called “Double Twelve” overall sales break 100 million yuan, an increase of 1.3% to slightly more than “double-October”, Suning easy purchase side said that online and offline sales reached 3.237 million, more than “double eleven.” Tencent pat network’s electricity provider, announced that “Double Twelve” On the day the consumer pat net orders totaling over 230 million yuan, a record pat network during the single-day record. Absurd “doomsday” Say what course of human history will give a substantial impact, but it has become a marketing sector artificial carnival: Open Taobao, enter “doomsday” appears immediately 12020 baby, such as “doomsday tickets, doomsday gift, Doom Escape package, doomsday equipment “...... In addition to this gimmick related goods, home appliances, clothing, shoes and hats are also selling hot not only have a shopping,