[case] #8203;#8203;kiehl marketing- email marketing rebranding competitiveness（[例] # 8203; # 8203;基尔营销,电子邮件营销重塑竞争力）.docVIP

[Case] #8203;#8203;Kiehl Marketing: Email Marketing rebranding competitiveness Research papers Download News: 1851 3rd Avenue in New York and 13 Street intersection, the birth of a pharmacy, medicine and natural ingredients to provide New Yorker refining cream. After continuous development from the early years of only selling tea, honey, herbs and other natural products, and later developed a deep love for New Yorkers of the skin, hair, and other body care products. 160 years, Kiehl’s (Chinese name: Division Yan) has by virtue of the skin care, pharmaceutical, herbal medicine and other areas with unique experience and generations of quality service, to become world-renowned legendary brand. Kiehl’s in 2009 formally entered the Chinese mainland, and until the year 2001, Kiehl’s has never tentacles extend outward only world is New York Kiehl’s. Given the rapid development of electronic business and brand development needs, in May 2010 Kiehl’s Chinese official website and online store official login L’Oreal Group’s top luxury cosmetics store ‘luxury Yan Mei.’ Conceptual level in the brand, Kiehl’s unique uphold the century-old tradition, want to create a professional, scientific, authoritative, high quality unique brand tonality. If high quality material, persist in using the best ingredients to deploy suitable face, body skin and hair care products; focus on traditional spiritual quality of care; focusing on the quality of the product itself, does not depend on advertising, and use it and can recycling packaging. Kiehl’s e-mail marketing campaigns, rather than professional, scientific, authoritative, high-quality brand image, as careful layout, and accumulated a wealth of practical experience, the following are some of Kiehl’s very worth learning ‘experience’ to share e-mail marketing strategy. An e-mail sent strategy: focus resources on high-profile launch of ‘focus on the promotion month’ Throughout the entire April Kiehl’s mailing record, April, K