[marketing case] #8203;#8203;pba- new on-line e-mail marketing campaigns（(营销案例) # 8203; # 8203;pbau2014u2014新的在线电子邮件营销活动）.docVIP

[Marketing Case] #8203;#8203;PBA: New on-line e-mail marketing campaigns Marketing Background: As an Internet fast fashion beauty brands, cosmetics online retail company, PBA (faction times Ann) has many consumers and a huge database based on cost-effective e-mail marketing, event publicity, membership relationship maintenance and membership into the above advantages, PBA Select from the outset to use email marketing as its brand and website marketing is one of the primary network, but its new on-line promotion of e-mail marketing campaign, often face the following challenges: 1) Databas