[ppt] 50 dry secret 630 million internet users behavior and consumption evolution（(ppt)50干秘密6.3亿互联网用户行为和消费进化）.docVIP

[PPT] 50 dry Secret 630 million Internet users behavior and consumption evolution Mobile Big Time Mobile Internet users start APP average daily up to 116 minutes, close to two hours, a user frequently using 1-5 APP Zan than 47.2%. Third-tier cities showing huge market potential, active volume IOS device and Android devices, and in the three cities and the following are the go-ahead, second-tier cities, China has nearly 62% of the active device in the third line and below the city, close to the North, on the Guangzhou, Shenzhen and four cities four times the total amount of active devices. Mobile users share favorite night, after sharing 95 more keen than any other age group, the game has become the user’s favorite content accounted for 31.3% share, followed by photo / music / video accounted for 19.6%, 17.1% we live content. Brand change Digital Marketing advertisers overall marketing spending accounts for a larger proportion of spending, 50% of advertisers say this ratio above 40%, of which 8.06% of advertisers say the proportion accounted for more than 70% of the overall budget. Micro-channel advertising has become the favorite past year, 66.13 percent of advertisers selected micro-channel for advertising, ranking first in the search engine is still an important battleground advertisers. Microblogging and video sites become routine delivery options. Consumers evolution Compared after 70/80, after becoming the main consumer of the 90 have completely diversified, personalized label interest. Consumption gap of a second and third tier cities gradually reduced, ‘car’ has become the most consumer interest dare keywords. The following is the specific content PPT: (Source: EMBA 1