[data] social media marketing influence over 50 percent of the holiday shopping customer((数据)社交媒体营销的影响超过50%的假日购物的客户).docVIP
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[data] social media marketing influence over 50 percent of the holiday shopping customer((数据)社交媒体营销的影响超过50%的假日购物的客户)
[Data] social media marketing influence over 50 percent of the holiday shopping customer
Research papers Download News: October 15, according to a new survey, mobile and social media this year will largely influence the respondents to the annual holiday shopping online spending more than $ 250 of 1000 smartphone users. evenly divided between men and women. survey found that one-third of customers will be more than 50% of the shopping behavior through mobile devices. although yet to be confirmed, but it shows the increasing degree of shoppers on mobile devices (phones, tablets) on shopping. The same survey shows that more and more social media affects the customer’s shopping behavior.
The survey found that in the past year, 30% of respondents as a direct result of the landing of social networking sites and shopping behavior, while the previous year’s data was 18%.
Consumers on social networking sites recognized the important activities related to some shopping, about half of the respondents indicated that the selection and sharing product reviews as well as the selection of these two gifts, people are more inclined to ‘like’ (or sought) Social appearing on the Web site of retailers and brands.
However, it comes to promoting shopping factors, the top bit of nothing but still: free shipping, trading volume, integral and discount e-commerce sites, whether in the community or on traditional media or will, as long as these places sell goods, most of them. Customers are still very price sensitive and want to get motivated to buy goods,
The following figure shows the direct impact of promotion and social network advertising. Popularity and friend is actually more than the impact of volume and discounts to small, consistent with the results vary on the map.
Surveys have shown that customers claiming they want personalized, but paradoxically unwilling to track / data mining in the survey, respondents also indicated they had really easy to be affected by the
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