[case] beingmate marketing- custom variety great love（[例]美营销u2014u2014自定义各种伟大的爱）.docVIP

[Case] Beingmate Marketing: Custom Variety great love Research papers Download News: [advertisers] Beingmate [Agency] Letv [Production company] Letv Market Background Advertising Communication movement started when Bein US in recent years to expand the product line, to expand from a single milk powder infant food supplement series, hoping Foreign demonstrating Beingmate infant food supplement products information open visibility, preparing to capture the market share. Watch music in 2013 produced the first file of life service class parenting program ‘like this one’, Beingmate hand, as the music, with the first quarter of customizable ‘like this one.’ In the first quarter show host invited the family of the star Liu Zi alone play the leading role, the use of ‘intellectual mother’ image to win attention. Convergence host Li Xiang, inspirational mother Tong Hai, talk about the positive outlook on life and concept of healthy parenting. Beingmate brands through customized programs to achieve the perfect brand exposure, but by star moms guest image and enhance brand awareness and attention. What kind of market is facing challenges Video site rich in content, how can targeted, focused target population content marketing and brand customization, access to a wider range of exposure, and good word of mouth? aims Together customized programs, use of effective brand communication content and communication, and increasing exposure, and 80 groups of young parents coming in to build brand awareness at 70, effectively stimulate consumption. Increase market share in the fierce competition in the industry background. Core strategy and creative Beingmate custom-made program, Beingmate - Star selection and expert infant meal selection. Creativity is the core strategy and how to produce Baby love, love yourself, see the beautiful For Beingmate target users - young and budding father, mother, the baby grow up healthy self-image and self