[case] carved lord marketing sirloin- networking transformation of traditional food（[例]雕刻主营销沙朗u2014u2014网络转换的传统食品）.docVIP

[Case] carved Lord marketing sirloin: Networking transformation of traditional food Research papers Download News: [Editor’s note] Over the past year, food and beverage industry is almost no good news. States eight after the promulgation of the performance of high-end restaurants devastated, and even some high-end restaurants have closed down, while the low-end restaurant and rental of raw materials, labor , plagued by rising costs, the days are not better in this devastated market environment, Taobao platform has done cosmetic oils, founder of the first Aurora carved Lord has reached the food and beverage industry, the founder of a God called carved sirloin restaurants, began his second venture as an outsider without food and beverage industry experience, carved sirloin Lord opened only two months to achieve a level of efficiency where the first mall restaurant units. Moreover, only With two stores, it has been carved sirloin Lord investment of 60 million yuan, the valuation of the venture gives up to 4 billion What makes a food and beverage industry layman can conquer the user’s taste, but also conquered the VC picky vision? Recently, lt;lt; China Business News gt;gt; reporter an exclusive interview with carved Lord, to explore the depth of his thinking to use the Internet to do catering “behind the Dharma.” “Actually, I was a restaurant in the beef brisket smoked with essential oils to engage vanguard theater columnist.” God carved in the microblogging signature so introduce yourself, mix a bit nonsensical, but not take the sector in each of these areas, carved Lord to accomplish something. There are three carved Lord loves, one pioneering drama, the second is gourmet, three electronic products. Essential oils in his “love” directory has simply not ranked on the number, but they sit tight oil Aurora Taobao cosmetics and Chinese oil product line first chair, annual sales of several hundred million it earned pours , Aurora’s success is attributed to the