[case] #8203;#8203;coca cola marketing- mobile marketing fought first test micro-channel water（[例] # 8203; # 8203;可口可乐营销u2014u2014移动营销进行首次测试微通道的水）.docVIP

[Case] #8203;#8203;Coca Cola Marketing: Mobile Marketing fought first test micro-channel water Research papers Download News: For many college science slag concerned, we can write the award-winning documentary on the resume is ‘Master bottle again won several awards’ for such ridicule reflects the fast moving consumer goods marketing of such drinks. , the cap is undoubtedly a great excavations, is once again a bottle of the more successful cases. But this sacrifice margins change sales and marketing settlement abnormal cumbersome cap more bad road to go, in short, is too costly, while marketing is the lifeblood of fast moving consumer goods, caps marketing will undoubtedly continue down, Coca-Cola bottle was once the main force of marketing, if ever drink Coca-Cola, it will not have the cap series Pincode (13-bit characters) unfamiliar. Coca-Cola changes Brand value of Coca-Cola after Apple and Microsoft is also seeking a breakthrough on marketing, and strive to play out in the mobile Internet era tricks to this time, it is aimed at the micro-channel fast and easy to both platforms through micro-channel public accounts, as well as easy to fast electronic business platform, the first attempt to try to exchange Coca-Cola marketing campaign on mobile terminals. In short, this process is to obtain pincode activities within the Coca-Cola bottle, exclusive to Coca-Cola’s page or micro-channel public accounts in exchange for fast and easy net coupons, 0 yuan spike rights and other Samsung mobile phones and other goods. Although just a marketing campaign, but the two sides are due to participate in the Coca-Cola and micro-letters, FMCG and mobile Internet in the two representatives, we’d be able to see the doorway to some marketing behind it. Why is the first Coca-Cola Why should the annual level of micro-channel marketing campaign platform on this platform, after Coca-Cola pincode exchange activities are basically on their own carried out in the perio