[app] banana case activity- break the traditional brand to build campus activities ip（【应用】香蕉案例活动u2014u2014打破传统品牌构建校园活动的ip）.docVIP

[APP] Banana Case Activity: break the traditional brand to build campus activities IP (Research papers Download News) University students into the community prior to the transfer station, and life is an important point of connection, both need to exercise interpersonal skills, but also need to strengthen the professional knowledge and social practice. Students’ campus life and more free time this phenomenon, enrich campus life of students solve the idle time has become an urgent need. Therefore, some of the platform to address these issues. Campus leaders push products Founder and CEO Ma Ying told Hunting cloud network: ‘I studied economics and management education, often in college mentor lectures, accumulated some university resources, a chance at the China Agricultural University, I took a pioneering project’ Mobile Education platform ‘, it is a rich campus life social networking sites, and get 10 million’ 985 ‘venture capital funds and 100,000 yuan of outstanding venture fund to support college students venture is the current state, and the students also need to enrich the amateur life social platforms so do the banana activity App ‘. Banana App is an activity for people on social platforms semi college students, in order to focus on building activities, interests as the core of a social group. In the community of users can not only participate in the banana activity released activity also can customize the launch event and invite friends who are interested to participate, but there is a key private chat within the community, to facilitate the user to participate in activities when to add people with similar interests as a friend. Banana activities have been organized a lot of activities in colleges and universities, such as the use of University students run M activities on behalf of the Ministry of official resources held, attracting a large number of user groups of students, in order to build a campus activities banana brand IP fired the firs