[case] #8203;#8203;dongfeng citroen marketing- a new concept of digital marketing（[例] # 8203; # 8203;东风雪铁龙营销u2014u2014数字营销的新概念）.docVIP

[Case] #8203;#8203;Dongfeng Citroen marketing: a new concept of digital marketing Research papers Download news: two consecutive years in the “double eleven Shopping Festival” tasted the sweetness of Lynx mall, and finally began to commodities online shopping patterns into a .2013 on July 25, the day the cat Mall teamed up 18 cars manufacturers hold the first “day cat car festival” started online direct car activities until August 11th end of the event, almost all car manufacturers are from a slice, which is the most brilliant achievements Dongfeng Citroen, this market share is less than China TOP10 second-tier brands in the “Lynx Car Festival” sold 281 vehicles, and sales in the crown. Lynx has not given up lobbying action car brand to open a store, but the latter’s concerns can hardly be easily dispelled - this product is B2B2C car sales process, manufacturers and distributors can not go to “grab the meat,” while dealers are spread in various cities in China, with the magnitude of the individual concerned and difficult to board the Lynx this platform. So online shopping model car was eventually finalized as a standard “O2O” model, consumers through online payment (usually deposit), and then transferred to the consumer by the shop will clue where the city’s dealers, by the latter for the reception and transactions so that car manufacturers to obtain a new sales channels, while the car dealers also have access to sales. Lynx The online sale of automobiles, POS machines will also be designed to pay part of the payment which, when the user after the test drive experience, if you are willing to deal, you can spot a credit card through the POS machine to liquidate the balance due, and dealers can direct recovery money does not have to transit through the network, greatly enhance the online shopping for customers’ enthusiasm. Dongfeng Citroen is the second “day cat car festival” the biggest beneficiaries, but also the most active participants would be moti