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[Case] #8203;#8203;Estee Lauder marketing: online retail increased 20% outbreak Inspiration Research papers Download News: 2013 For many electricity providers, it is the most difficult year, it can be said that the year of death, but Estee Lauder e-commerce has submitted a satisfactory answer .2013 years Estee Lauder Online retail sales growth of 20%, a record high, reaching 500 million U.S. dollars, accounting for about 5% of the company’s total sales over the years Estee Lauder has maintained double-digit growth in online retail in the past five years, online retail sales tripled. 2012, New York, the company has in six countries to establish electricity supplier Daxin market websites and mobile commerce website to make electricity providers layout of 15 countries, the future will continue to expand to six new countries. Estee Lauder’s primary e-commerce explosion due to its strong line of traditional economic base. Est閑 Lauder Estee Lauder was founded in 1946. Products cover a wide range of lady makeup, perfume and skincare products and mene’s fragrances and skin care products. Lauder brand products enjoy a technologically advanced, innovative spirit and quality outstanding reputation in more than 130 countries and regions more than 13,000 points of sale. Through years of efforts, Estee Lauder Group has established a unique brand family balance. owned this balance is reflected in all the brand’s positioning, the brand is reflected in the demands of different consumer groups, also reflected in the dominant brand in the category and geographical balance of the company now has a core brand Estee Lauder, Aramis and Lab Series, as well as high-end custom brand Prescriptives and Origins. while the company also has a professional cosmetics brand MAC, Bobbi Brown, La Mer, Jo Malone, Aveda, Bumble and bumble, Darphin, Ojon. other hand, Estee Lauder Companies for seven top U.S. fashion company producing perfume, including Kiton, Tommy Hilfiger, Donna Karan, Mich