[case] #8203;#8203;grapefruit scotia marketing- internet cosmetics brands out differences in how the road-（[例] # 8203; # 8203;葡萄柚scotia营销u2014u2014网络化妆品品牌之路u2014u2014的差异）.docVIP

[Case] #8203;#8203;grapefruit Scotia Marketing: Internet cosmetics brands out differences in how the road? Research papers Download News: Amoy brand different from many in the online selling cosmetics grapefruit Scotia self-proclaimed ‘Internet brand’ with such platforms than Lynx, own a business platform for the risk to be much larger, the likelihood of success sex is much smaller, but this platform, if successful, will also get the cake to be much larger, however, it is the home of their own way out or die? also, or home of the resurrection? such a business enterprise, for electricity supplier What are the implications of the development of the road? ‘Internet brand’ positioning: self-seeking ‘dead’? About 2012 to 2013, grapefruit ceo Ling Yuanjiang determine their own homes, ‘Internet brand’ positioning, but this time, it is well-known Internet brands where customers decline, while a variety of Amoy brand in the ascendant, when Masamori of arrogance. It feels almost like the death wish! Grapefruit Scotia ceo Ling Yuanjiang has publicly ridicule in some cases they are ‘martyrs.’ Because an enterprise to build an independent business platform, giving the feeling that burn like Give yourself burning paper, like a worthless money, two people have not died, perhaps the money has been spent, and only jump. Even to achieve a certain scale, once the capital of fracture, only to be acquired or go bankrupt fate word, to survive, very difficult. Survive and also to have vitality, harder! So what kind of grapefruit homes for consideration, chose the ‘Internet brand’ of such a positioning? The author believes that grapefruit for homes is likely to consider the following two aspects. First, there is a certain accumulation of grapefruit homes industry. First, of course they have done for a long time in cosmetics, there is a better product, without adding the main natural skin care cosmetics, which determines its brand. But with grapefruit homes as ‘Inter