[case] #8203;#8203;jingdong good marketing pharmacist- heavy sheets confusion due to lack of specialized marketing([例] # 8203; # 8203;京东好营销药剂师u2014u2014重表混乱由于缺乏专门的营销).docVIP
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[case]
[Case] #8203;#8203;Jingdong good marketing Pharmacist: heavy sheets confusion due to lack of specialized marketing
Research papers Download News: Jingdong good pharmacist re-open, attracting some of the industry concerned, lay bland, but the consumer perspective of business management and marketing experience, will feel deeply confused.
Consumer confusion comes from:
1, do not know any good pharmacist tips. Jingdong Categories Home and Museum is not medicine and health pavilion slightest information, the average consumer is not a professional, basically no information channels to read medicine and investment news, so they know a good pharmacist Resurrection and opened.
2, a good pharmacist is not much ‘Smell.’ Home care and medical equipment supplies, nourishment, health products, supplies mainstream gender, occasional fever treatment of OTC products, but the price is also higher than the door of the small pharmacy. Daily use hard to find a variety of drugs, might as well take the opportunity to buy back bent out yo convenient and affordable, but also brush Medicare card and membership card, there are a variety of promotional benefits.
3, even white-collar workers are accustomed to the Internet to buy convenient, work orders arrive the next day, covering the types and prices are competitive stood not say a variety of companies and businesses online direct sales of medicines, quality control, and who is going to assurance, with or without fake and substandard drugs? If a few dollars just to buy a box of cold medicine, but also subsidizing freight or must join in a single buy unnecessary backlog of goods, is also rarely Prodigal small crush to medicine Hall stepped on a whim footstep with a vote.
Jingdong good pharmacists and consumers ware, Heyuan? Or just lukewarm non-intersecting parallel lines?
Marketing business point of confusion comes from:
1, O2O just a noun conversion, another stylish vest. Follow Jingdong Taobao platform for developer
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