[case] #8203;#8203;intime marketing- online and offline interactive data do multiplication（[例] # 8203; # 8203;亲密的在线和离线营销u2014u2014交互式数据做乘法）.docVIP

[Case] #8203;#8203;Intime Marketing: online and offline interactive data do multiplication Research papers Download News: Intime Intime Group hopes to be able to store the line and full integration Intime network, making the consumer decision-making methods and processes in the drift seamlessly between different channels. Department stores, Intime network, as well as Intime mobile terminal, will eventually become so user interaction and transaction interface. Line starting from Intime online, Intime online and offline products and brands, it is not an inevitable degree of coincidence, even on the investment and goods carriers are independent. Today, Intime began to re-adjust the fusion of online and offline, Intime hope firmly grasp the core users. When the data become Intime online and offline interactive integration of new core consumer faces a description of the user naturally become the focus. They clearly have to get through online and offline data to analyze line consumer faces, so that the entire analysis is more comprehensive, so that integration is possible. From Addition to Multiplication 2011, Intime network just on the line, positioning it to zero Intime Group shop. From Intime Group opened its first department store since the stores began to each number, such as One shop in Hangzhou Wu Lin Yintai. And Intime network is positioned zero shop, visible group had placed its hopes to open up new areas. However, this Intime Group N +1 mode (N-stores, plus an Internet channel), no way to truly converged. Addition should be made multiplication, exactly how to do it? Intime plan is first digitized goods stores, retail management and co-ordination to achieve, and then gradually capture user data, including user data into the store and VIP user data. Since Intime online line since it opened offline and online VIP account. The next attempt physical stores Wifi access other methods, identification, tracking, interactive user as much a