[case] #8203;#8203;maybelline marketing- how high conversion fun（[例] # 8203; # 8203;美宝莲营销u2014u2014多高转换的乐趣）.docVIP

[Case] #8203;#8203;Maybelline Marketing: How high conversion Fun Research papers Download news: in 2012, launched a wave of Maybelline makeup college, makeup designed for display, create and Q, etc., but also to find the product target user, depth of interaction with the user .8 months to 10 months, Maybelline flagship store sales have been growing trend, Sept. store sales over the previous few months, a 20% increase, followed by stable at around 110,000 per day. Statistics, Institute for makeup shop tide brought a 40% increase in sales , 102% increase in page views during the event, the customer growth rate of 200%, the average daily number of orders increased by 30%, customer price increase of nearly $ 10, this series of growth data, enough to see the unusual marketing below to a review makeup academy next tide the whole story and see how it fast, and effective marketing brings amazing results. Integration of various resources Tide makeup academy implementation, one can increase sales and, more able to brand expansion, so the integration of resources is essential. First, in mid-August to begin the trial centers, “eyeliner”, “pink baby” of the free trial, eyeliner makeup set 30, dating cat eye makeup set 30 parts, while in gang activity, in connection with quality of people, more trendy Makeup School Activities stickers, payment-related products, “50 Daren Daren makeup shooting chemicals +150 prize” has aroused attention to customers. Additionally, coupons and then comes some of the sample meet some preferential buyers’ preferences. Secondly, in Credits Channel launched “full redeem + integral + times points plus money to buy back” - 10 BB cream sample activities, of course, the use of coercive rabbit community, today the biggest brand launch platforms such as the campaign theme to go. Finally, enter 9 activities began in January, the day cat topics, along with Lynx clubs and other resources integration, the first coke second carousel enlarge lasted 15