[case] #8203;#8203;mead johnson marketing- mobile marketing maternal broad industry（[例] # 8203; # 8203;美赞臣营销u2014u2014移动营销的广泛的行业）.docVIP

[Case] #8203;#8203;Mead Johnson Marketing: Mobile Marketing maternal broad industry Liu, vice president of China Marketing潾Mead Johnson For mother industry, the value of network marketing is accelerating highlighted when Liu 潾 Mead Johnson, vice president of the Chinese market recently accepted Artesyn Technologies interview that the company marketing budget, ‘her mother go’, has now entered the women of reproductive age is mainly for the Internet age After growing up in the 80 and 90, so the ratio of Mead Johnson Internet marketing budget will increase more quickly. How to embrace digital marketing mobile Internet? The rapid development of mobile Internet to subvert many industry rules of the game, but mobile marketing accounted for in the overall network marketing market, although currently relatively low, Liu 潾 vice president of China Marketing Mead Johnson said in an interview Tencent Technology Recently, the development potential of the fact that mobile marketing on far more than that to maternal and child industry, for example, as potential consumers, Ms. pregnant using a PC will worry about radiation damage, more inclined to use mobile phones, mobile social sharing has become a major marketing opportunity, Mead Johnson hopes future mobile terminals platform to give customers a better experience. Mead Johnson in the network marketing concept with other FMCG different, adhere to connect with consumers from exposure to depth, to produce the principle of purchase, to create a good user experience, so word of mouth marketing fermentation, so that consumers get smoother , more comprehensive experience. Liu 潾 believes that digital marketing to embrace the mobile Internet, you need to do to change from two levels, first is the type of information noise interference becomes a communication moisten things silently, followed on the digital platform, consumers should take the initiative to insight The points of interest. How to explore the consumer p