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[businesscase]millet-hardwaresoftwaremobileinternet(【业务案例】小米-硬件软件移动互联网)
[Business case] Millet: hardware + software + mobile Internet
(Research papers Download news) as well as the depth of the development of the domestic Internet BAT efforts to control the Internet is gradually increased, the domestic Internet industry, has gradually evolved from the advantages of the previous advantages of various sub-sectors of the industry-wide breakdown. In other words, there may be hardware before the hardware advantage, the software has the advantage of software, mobile Internet has the advantage of mobile Internet, but with the mainstream Internet platform upgrade for acquisitions and shares of various segments of the platform war, more more Internet formats performance hardware + software + all-round development of the mobile Internet.
BAT look at trends in this regard it:
2013 marked the advent of intelligent hardware time international, millet phone, boxes, TV, routers, and other home camera monitoring software, and the ‘hardware + software + mobile Internet’ is an important basis for the company’s success millet. Baidu is WIFI, routing, shadow stick three-piece, Ali is a box by Ali Ali cloud mobile phones and other software configured by a small degree, 360 including 360 portable WIFI and children’s bracelets, etc., depending on the music, including the box and TV etc., which are caused by the Internet industry to discuss intelligent hardware waves boom.
The original software was the dominant Internet company, starting from the software field to enter specific hardware areas, such as the Internet company designed box, TV, bracelet, WiFi and other products, in fact, in order to capture future market intelligence, and software and has matured market supporting both platforms to software, but also hardware channels. Conversely, the original hardware for the advantage of the company, such as millet, the introduction of the mobile phone, TV, routing, tablet and other electronic product, also gradually establish their own advantage in
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