[business case] yahoos road to self-help（(业务用例)雅虎的自救之路）.docVIP

[Business case] Yahoo’s road to self-help (Research papers Download News) Yahoo think they found the right CEO candidates. Marissa Mayer (MarissaMayer), this office is also less than one year are making Yahoo blonde made all the difference. At least the media began to focus on Yahoo, even a small change in the product, and before, especially in the Wall Street Journal have been accustomed to using “classic cars”, “rusty steel” such words to describe it, they had this company made a final judgment, any changes are just futile. From this perspective, Meyer has done no better than those of her predecessors, much better in addition to last year’s third quarter, as part of Alibaba’s stock to sell and excellent performance, the last two quarters of earnings and even appeared slightly. But let Meyer “different” is her 11 consecutive acquisitions when the recent acquisition - $ 1.1 billion won Light blog site Tumblr media from the potential spread of just when, Meyer and appeared in the video site Hulu auction table while a few months ago, the media still laugh about this company to sell shares of Alibaba thoroughly became a “shell.” Everyone is guessing her mind exactly what it is like Yahoo, it really is a difficult question to answer. Seemed that she was to create a new Yahoo, because she is very clear in the current business model, Yahoo’s fate is doomed up, this is not just any business model innovation can go to be changed, in fact, he was CEO after a few have the courage to admit that her only chance is the future, and she’s lucky that Alibaba’s stock to her enough capital. Her chosen “Product First” unreasonable, personalized information portal is not just an aggregation node (Sina revision is to achieve this status), it should be the audience node social relationships, is clearly the product of more efficient than the other way. But this transformation is extremely difficult, which is a conceptual change, it will never be put on the website a f