[case] #8203;#8203;baidu rice marketing- marketing buy online seat selection ecological change（[例] # 8203; # 8203;百度大米营销,营销网上买座位选择生态变化）.docVIP

[Case] #8203;#8203;Baidu rice marketing: marketing buy online seat selection ecological change Research papers Download news: Within a week, two major events, from the ‘whole network cheap’ to ‘gorilla occupying a seat,’ Baidu rice generous marketing campaign launched successive Why buy the industry’s previous stay in purely promotional marketing,? Discounts, red level compared to Baidu glutinous these two marketing campaign highlighting its changing marketing eco buy, buy leading change in the industry ambitions. Leading buy out marketing dilemma Buy the industry from 2010 to date, there have been four years, but in the marketing activities but few innovations, almost never been out of the homogenization of the marshes, a variety of discounts, red, seasonal promotions commonplace, more is not less independent buy site year after year to the so-called 0 yuan lottery to attract attention, but this is the effect of the activities have been severely overdrawn, if you can not make innovation, sooner or later will be eliminated. And marketing activities opposed to word of mouth and advertising are two extremes, a brother buy market group has always insisted the United States does not rely on word of mouth advertising, but this year, Baidu into the Bureau, American corporations began to put a lot of money-burning outdoor advertising Traditional marketing difficulties and fatigue buy evident. What is the word? How to form a word? Fiercely competitive marketing shuffle buy eve how innovation can achieve the desired effect in the current word of mouth? Baidu rice ‘whole network cheap’ and ‘gorilla occupying a seat’ campaign gives the answer. Marketing deep shadow vote ‘online seat selection’ opportunity On August 29 日 (周五) night, Beijing, Shanghai and other cities nationwide total of 80 over eight theaters lt;lt; gt;gt; Planet of the Apes Rise 2 premiere, the full emergence of a public sitting in prime position ‘Gorilla’, which is a prime location in