[case] #8203;#8203;aurora marketing- micro scouring operations personalized positioning content is king（[例] # 8203; # 8203;极光营销u2014u2014微洗涤操作个性化定位内容为王）.docVIP

[Case] #8203;#8203;Aurora Marketing: Micro scouring operations personalized positioning content is king Research papers Download News: Taobao around the Spring Festival season, the overall market is not good, the individual micro Amoy account is also greatly affected by the following spring Aurora Micro Amoy operators to share the practical operation of dry goods, for sellers draw reference. Diverse play activities to keep Taking into account during the Spring Festival, roughly topic: ticket, spring, reunion, New Year, Spring Festival so the fat content of micro-scouring basically have some close to the fans, the fans are closely related with one hand can cause them. concern, on the other hand can trigger their interest to participate in interactive discussions. Topics Events Chinese New Year dinner is essential, considering the photo you like the sun, so the participation threshold is low, the interaction rate. While to shop activities drainage, increase the fun shop activities. Pumping red Activity rules are simple, low threshold, and in line with the prevailing atmosphere, the fans are interested in participating in a simple, good interaction effect. During the Spring Festival is the off-season, so this time it is not a major concern to attract fans task (below will explain how to keep fans and smoke powder), this time the need to focus on how to ensure that the contents of the existing fans. Gala, even in peacetime again tucao, most people would see, and therefore certainly not one of the less common topic, and the second is to have a relationship with the Chinese New Year, such as custom class activities, and the third prize is also very effective attraction, but the experience of the operator told me that if a good topic the content is good, even without the participation of all prizes is also high, after all, can not always rely on the prizes to attract fans. Daily operations focused content Just get involved in the Amoy, from ea