[case] #8203;#8203;millet marketing- marketing interactive fans economy（[例] # 8203; # 8203;小米营销,营销互动粉丝经济）.docVIP

[Case] #8203;#8203;millet Marketing: Marketing Interactive Fans economy Research papers Download News: millet only three years, he walked the streets and Amoy brands have many similarities, like electricity providers rely started to build the same explosion models, as the use of network marketing, supply chain as quickly reaction, as a small team of entrepreneurs, like no precipitation, so why millet fire? What can we learn from millet? thinking more than just the Internet, fans economy and hunger marketing. internet for millet, the only act on the marketing aspects, it also allows us to see the transformation of the traditional Internet industry chain. traditional marketing thinking Do not understand the magic of millet explosive 5 minutes, 300,000 millet phone, millet 20,000 boxes, 2,000 millet TV .2013 Tuesday, December 10, 12:00, millet net orders for the birth of such data, which is the result of 400 million people online snapping. Before Tuesdays 12:00, consumers are willing to buy need to fill in a name, contact details, delivery address, you want to make an appointment buying the product model information, and can be snapped up on the day and this number is the reservation Millet important production planning one of the indicators that will affect the yield and open three months after the purchase amount. This was the beginning of a process, but also an end. Qinghe, Beijing Haidian colorful city headquarters office millet dozens of engineers can relax, they have more than 10 hours of overtime in order to ensure the influx of traffic is not before 12:00 crushes web server while at the other end of Beijing, Shunyi millet outside the storage center, and began another battle - 10 more vehicles bearing SF, wind up in the words of the truck outside the warehouse on standby, 80 Name warehouse staff now have started sorting some users will be able to receive just snapped millet products in the evening. Tuesdays 12:00, millet mobile phone network wi