[case] #8203;#8203;procter amp; gamble marketing- just tell the user the core（[例] # 8203; # 8203;宝洁,）.doc

[Case] #8203;#8203;Procter amp; Gamble Marketing: just tell the user the core Research papers Download News: From the century-old enterprise to barbaric growth of the Internet, which are two completely play Which might not be the traditional industries, like big companies like Procter amp; Gamble to the Chinese Internet sector output so much talent. P amp; G people to the Internet time is probably from 2008 onwards, and in the past year you will find inside Internet company Procter amp; Gamble who has suddenly become much, why are these two points in time? Reportedly, many Internet companies in 2008 suffered a succession Sichuan earthquake, the Olympics and other major events, they found their own brand management is a big short board, and Procter amp; Gamble in brand management is known. If we say that 2008 is desperate for Internet companies that in the past year P amp; G people actively choose the Internet industry, in addition to conform to technological innovation which shares the tide, but also in recent years with Procter amp; Gamble in the global market encountered difficulties related to: product updates slow, caught in the quagmire of cost, performance decline, the ensuing consequence is that staff turnover, layoffs, shrinking television advertising, which is affected by a relatively large market sector with high turnover rate of P amp; G in China increased to corroborate an interesting phenomenon is: From Beginning last year, the “former P amp; G Man” composed of “Procter amp; Gamble Alumni Association” in North Canton increasing number of recreational activities, increasing scale. Procter amp; Gamble on the Chinese Internet (sector) contribution can be described as follows the American tradition. In the United States, in this 176-year-old company’s “Alumni” long list, you will find that Microsoft CEO Steve Ballmer, General Electric CEO Jeff Immelt, Boeing chairman James? McNerney, founder of America Online History Tifton? Keyes, former