[case] #8203;#8203;three squirrels marketing- surprise for users([例] # 8203; # 8203;三个松鼠营销u2014u2014为用户惊喜).docVIP
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[case]
[Case] #8203;#8203;three squirrels Marketing: Surprise for users
Research papers Download news: three squirrels, nuts, whole network as a sales champion brand goods who love to eat! Their online marketing road Why can go so smoothly? And more and more prosperous, many hardcore fans all over? Fact, talking about three squirrels successful marketing, an important reason for this is done the customer experience, do not underestimate these four words, not every shop can do.
Taobao has been advocating the “user experience”, how many are actually able to do, the user experience is a concept electric deep inside the district, open the page to start until receipt of goods bought and experienced users after three months from the Inside every aspect of the entire stage, are the user experience. ultimate service, full in the end. although “user experience” can do little extreme, but there are a few examples. like to introduce the next Xiaobian nuts brand “three squirrel “is one of them can play the ultimate user experience, how do we analyze the store from five angles.?:
(A) through excellent visual experience isolated users, reduce bounce rate, increase traffic
Strictly speaking, in fact, three squirrels page optimization skills are not considered the best, but compared to most of the shops, it is considered very good. Since the store page three squirrels from opening, we can easily feel to one kind of cute “Moe” culture, this “Moe” the first time be able to attract the attention of buyers, generating fresh and interesting. them in creating a forest or even a planet, let alone a child, even an adult also a kind of happy feeling of joy, dilute the strong commercial flavor, cut off from the other nuts shop. makes the uniqueness into an unparalleled shopping environment with Dian.
Extreme elements:
Little squirrel image: squirrel is eating nuts, see squirrels nuts when the user has an appetite when it is easy to resonate, resonance is the essence of marketing
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