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[Case] #8203;#8203;watercress Marketing: Interests marketing and how to get 200 million users 200 brands peek? Research papers Download News: years ago, the media reported that Haier will stop hard-wide delivery, steering new media advertising, this action indicates that the traditional home appliance giant brands increasingly pro-gaze known to interact with new media brands. no longer satisfied with cold display, and consumer expectations with sparks. be considered a ‘Day parade have the effect of’ watercress advertising is one of the model, and the ‘interest of marketing’ is the watercress ad reputation and popularity of the holy grail . The aftermath of the rise of the happy net decline of microblogging and micro-channel, on-line has eight years of watercress is still active in our line of sight, one important reason is that it has been interested in gathering user, and create the conditions for user interaction As of September 2013, watercress registered users has reached 75 million monthly unique users reached 200 million covering the average daily PV over 200 million. In early December, watercress advertising promotional video, hold high the banner of interest in marketing. Longer a small minority of watercress, has more than 200 domestic and foreign brands were advertising partnership, watercress advertising has always been acclaimed in the industry, be considered a ‘festival and parade effect ‘model, and the’ interest of marketing ‘is the watercress ad reputation and popularity of the holy grail. Watercress, how do interest marketing? Interest in marketing, watercress think it should be: data from the target group of interest and insight into the way, to find a point of interest can be precise radiation to target groups with interest in the form of advertising design and put their brand into the station, and then use their language, visual preference, combined with watercress hot, soft in interactive activities, experiential convey core brand