[case] #8203;#8203;watercress marketing- small fresh big grand（[例] # 8203; # 8203;豆瓣菜营销u2014u2014小清新大宏伟）.docVIP

[Case] #8203;#8203;watercress Marketing: small fresh big grand Research papers Download News: watercress is probably the only company in China there is no “shadow” of the mainstream Internet products - you can see in Yahoo from Sina’s shadow, who saw Youtube favorably cool shadow from everyone online to see the Facebook shadow, but except watercress Yi Mei fluttering along the SNS (social network service) route, abruptly where they stand, became the headquarters of young artists. This also means that the business model of watercress on the Internet can not be proven to the American case, when watercress from a person by the founder Yang Bo a hutong in Beijing next to Starbucks watercress can write a program to create an independent website, become necessary to feed more than 300 numbers People, carrying 70 million young artists huge community social life, money is a big problem looming. Watercress in the industry is called a “slow company” model, not only in the speed of development compared to those of Chinese Internet companies seem Rulangsihu slowly, but he is also a lukewarm Yang Bo people, know almost there former employees describe Yang Bo watercress know how to “listen patiently,” “A North (Yang Bo screen name) likes to say: Yes, this is a mantra, which means that to receive your content expressed do not represent 100% of the consent of his speak more slowly, the dialogue is also relatively slow to respond, usually after you ask a question, first a lot of thinking, there may be tens of seconds, and then said: there are N points, 1 2 3 very clear idea . “ This top-down corporate culture also determines the watercress is impossible to establish as online games on Tencent, the electricity supplier in Alibaba as fierce and requires a strong executive power as a guarantee of the business model, Yang Bo is extremely respected American lt;lt; Connection gt;gt; (Wired) magazine former editor Chris Anderson (Chris Anderson) wrote gt;gt; lt;lt; long tail