[case] #8203;#8203;us marketing namely- selling 7.5 million pairs of 11 full-dialysis mask([例] # 8203; # 8203;我们营销就是销售750万双11 full-dialysis面具).docVIP
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[case]
[Case] #8203;#8203;US marketing namely: selling 7.5 million pairs of 11 full-dialysis Mask
Free Paper Download Center News: Dual 11 last year, the United States by virtue of a single store sold 36 million single category, sold Mask 7.5 million, ranking first across the mask category, Beauty second year following the United States that mask double 11 dry goods to share.
Target articles - specific decomposition of goals
Preparatory period is the supply chain of goods preparation, preparatory period July 1 - October 1, prepared in advance to allow time more calmly. Activities of the warm-up preparation, event, October 1 - November 18 is active, identify the key, so that every action meaningful.
During the preparatory period, set a goal to double 11, sales objectives and brand ranking target segments goal: the key points, UV goals, conversion rate, customer price target, the number of members to activate the target, the collection target number, add to cart goals, promotions coupons, envelopes distributed target, the target number of brand awareness, customer service and the service of these goals correspond tasks: marketing strategy, product strategy, promotion play strategy, affiliate marketing strategies, customer service operations strategy, supply chain solutions, mobile operating strategy, vision marketing strategy, budget by factoring out the key indicators of the impact target sales, points to the team, so the team is ready to plan for the completion of the goal.
Active division table below.
Events articles - sublimation Tour campaign
Storage Period - initiated the call, ready to go
Stated: ‘the United States that moment,’ 15 minutes, and rest in depth nourishment
Advocacy: modern women, stopped to enjoy the beautiful
Called on to catch the United States that album, to follow in our footsteps, enjoy the beautiful journey
Water from the Grand promote long period of time, the memory of the big brands to promote information is weak,
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