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[Case] #8203;#8203;Nike marketing: digital marketing planning tips shoe Research papers Download news: Running used to be a lonely thing like this writer Haruki Murakami at that when I talk about running lt;lt; I were talking gt;gt; was mentioned: it does not require partner or opponent, does not require special equipment, not to rush to a place specially as long as a pair of shoes for running, you can claim whatever they love to run long run long. Beginning in 2006, Nike wanted to change this fact. January this year, Nike has released a new product called fuel wristband (FuelBand), priced $ 149, claiming to be from the Nike Air running shoes (Nike Air) since the largest Innovation, after more than two months, Nike and rapidly growing global user privacy Social Path cooperation ─ if you have downloaded this Nike + GPS App, you simply drag lightly on a small smartphone rope on it can be associated with the Path together, this means that your running data can be updated in real time to your chosen circle of friends. These research and development and cooperation in the United States come from Nike in Beaverton, Oregon City, the headquarters of a mysterious department, according to the Financial Times gt;gt; lt;lt; argument, even Nike, the company’s employees do not know which staff are doing. Sector door hung a sign: ‘Closed Area: We hear you knocking, but we can not let you come.’ It is a figure of Nike athletic department (Nike Digital Sports), the entire team of 240 people, the most famous product is the Nike +. Since 2006, the ratio of adult thumb cover a large circle of chip products have been on sale at Apple stores in major global If you put it in a special Nike running shoes where you can track it, including time, distance and energy consumption, including sports and other data, and encourage you to transfer data to above, where you can get some training recommendations, but also friends and share their income. since then, Nike released the Nike +