[case] #8203;#8203;muji marketing- how to impress consumers（[例] # 8203; # 8203;无印良品营销u2014u2014如何给消费者留下深刻印象）.docVIP

[Case] #8203;#8203;Muji Marketing: How to impress consumers Research papers Download News: Today and the team discuss why some consumers so obsessed Muji, in the Chinese market, Muji products are also not say cheap, but it has a lot of fans, then, in the end Muji. rely on to impress consumers? Or, Muji can give more attention to the design and aesthetics of those brands what sort of inspiration? 1, “simplified” and “restraint” design philosophy. Muji has more than seven thousand kinds of products, however, from product design to posters are not too many languages. Their designer Kenya Hara gives Muji’s design philosophy is “empty” (“EMPTINESS”). Trend Inspiration: can do, “Jane” is not easy, the problem is that many brands face today, faced with an array of consumer demand, is often difficult to “restraint” desire, a lot of time, so that consumers heart design, is “this When silence speaks, “the state,” Jane “and” minus “, both for product development or brand marketing, keywords are worth two to think about. 2, combined with the aesthetics of Zen. As a generation of designers, Muji designer Kenya Hara daily pursuit of design, empty, white, advocating animism, Muji Japan and around the world design community is considered to be the most representative contemporary “Zen aesthetic.” reflected, with an Zen beauty, seems to be absent sublimation products designed to the cultural level, this design spirit, close to the ancient Chinese called “Great Music sound, elephant invisible” realm. Trend Inspiration: good product must have aesthetic culture, no culture is without a soul, a good product to consumers also need to express this culture, some of the elements of traditional culture is expressed through language, there will be endless tension. 3, trafficking philosophy of life. Muji is also called “lifestyle proposals shop (Life Style Store)”, to promote simple, simple, comfortable life, refusing to worship nothingness brand, reaching the essenc