[case] #8203;#8203;mobile marketing taobao- continuous deformation of the wireless carrier（[例] # 8203; # 8203;移动营销淘宝-连续变形的无线运营商）.docVIP

[Case] #8203;#8203;Mobile Marketing Taobao: continuous deformation of the wireless carrier As Alibaba Group’s wireless carriers, handset Taobao has never stopped deformation copied from Taobao Taobao to born in this ‘negation of negation’ growth path, product form gradually diversified, individualized, while its combat also growing. Similarly, in order to allow businesses no difficult business, except that the service model. Quite different from the PC side of standardized traffic operations in the wireless side, the phone Taobao more biased in favor of the relationship between the depth of operational users. Further escalation through micro Amoy launched Taobao Daren, good daily shop, address book sharing more goods shopping guide and interactive shopping guide products to light a social way to help businesses build a new terminal in the mobile content discovery mechanism links consumers and create a more diversified traffic entrance, which is a new round of phone Taobao wireless Internet scene in the open deformation, not only is another big step forward in its background, but also for the upcoming sprint double 11 do battle preparation. Faced with the migration of the mobile Internet platform, businesses how to jump out of the inertia of thinking, following the rhythm of the platform in the wireless side looking for their incremental market? How to establish a sound and smooth communication channel in the mobile phone users to Taobao, and customize new flow entry ? how to deal with double 11 in the wireless battlefield? regard, the reporter interviewed a number of depth Alibaba small wireless division II. Tear down this wall inertia of thinking ‘Inertia of thinking is to put the PC side businesses operating method to move the wireless side, the inertia of thinking platform is the PC side of the tool pan past, so today we are going to do is to think from the user’s point of view.’ Alibaba Group COO Happy child who says in an interview. Since A