[case] #8203;#8203;micro-channel marketing- mobile marketing penetration cinemas movie tickets（[例] # 8203; # 8203;微通道营销u2014u2014移动营销渗透影院电影票）.docVIP

[Case] #8203;#8203;micro-channel marketing: mobile marketing penetration Cinemas movie tickets Research papers Download news: As the number of users on the online seat selection platform increased marketing value of the platform will play an increasingly important role, not only is selling tickets online seat selection, seat selection, itself has gathered a lot of content, including movie content, entertainment, and professional critics. future, not just the contents of the film should bring 400 million active users on the micro-channel, through social functions, the future of mobile marketing talk to end the movie has a good combination of marketing through elected seat to social promotion and then, ultimately playing a smart opening experience platform. 2014 National Day stall film market can be described as lively exception: lt;lt; gt;gt; lt;lt; heart for life to spend way to put gt;gt; lt;lt; gt;gt; lt;lt; Dear Golden Age of Black amp; White 2 gt;gt; lt;lt; gt;gt; and many other good reputation domestic film gathered ‘11’ film market, in addition, the air rescue lt;lt; gt;gt; lt;lt; gt;gt; lt;lt; afraid of storms and other squads 3 gt;gt; Hollywood also launched a white-hot competition and domestic films. Today, the online seat selection service has also been occupied 40 percent of Chinese film box office, that is now 10 movie audience, there are four ways to buy tickets online, choose a seat. National archives film market ‘blowout’ is also led the online booking market booming, according to the forecasts, during November, just by ‘micro-channel movie ticket,’ the ticket amount can reach 600 million to 10 million. With the development of mobile Internet and micro-channel business, online shopping ticket will become a trend. The online seat selection service blowout thanks lt;lt; Havoc in Heaven gt;gt; Where gt;gt; lt;lt; dad pulling lt;lt; gt;gt; Transformers 4 and many other box office of the film, for the audience, simply open the micro-channel mov