[business case] haier- the leading home appliance internet thinking（(业务用例)海尔u2014u2014领先的家电网络的思考）.docVIP

[Business case] Haier: the leading home appliance Internet Thinking (To free download News) Mr. Ba Jin in the ‘Chest’ had this to say: ‘No one because live several more years and older, people just because he abandoned the old ideal Years wrinkle the skin, but lost enthusiasm. wrinkles the soul. ‘Keeping the vision and passion people feel forever young, everything was too late, everything has not yet started, the life stages of a business as well. China Haier Group, founded in 1984, after 30 years of development, change and wash in history, from insolvency, on the verge of collapse small manufacturers gorgeous, among the world’s household electrical appliance industry leading enterprises, world-renowned. Haier Group is proud to make it increasingly like large, but its enthusiasm in the way of innovation never retreat. In today’s 21st Century ‘Internet +’ era, Chinese traditional industry is facing unprecedented historical opportunity and challenge, the Haier Group to accelerate the pace of reform, and keep alive the enterprise youth, flow, using the Internet to change the traditional industrial upgrading and industrial chain extension. ‘Internet +’ era, Haier’s Internet thinking what is it? What kind of products Haier will write a brilliant chapter of the Internet? April 20, 2015, Haier ‘I was star kitchen’ released in Beijing, as the world’s first entertainment platform Chowreporter fans - I’m a star kitchen APP, a blend of entertainment, fashion and life. To provide consumers with smart set, health, entertainment life experience, wisdom redefine the future lifestyle. This application opens the Haier to enter the Internet and door to door is a kind of world? 1. Haier brand Extending from hardware to software, Haier Group, the product is heavy attack, ‘I am the star kitchen’, Haier as the world’s largest home appliance brand, based on its disruptive innovation model, the future or will create greater possibilities. American ‘strategy + business’