[business case] grand failure of kam- product stifle innovation by whom-（(业务用例)大锦-产品扼杀创新由谁的失败）.docVIP

[Business case] grand failure of KAM: Product stifle innovation by whom? (Research papers Download News) Steve Jobs said a word: a company’s most frightening is the product of people have been killed this sentence a Chinese case is grand. Just because in the past in 2012, a grand gathering executives leave, while because the product, the grand 2012 Q4 earnings data show that, due $ 172 million, was first swim beyond, has dropped out of the top three in the game industry. Today, see lt;lt; First Financial Weekly gt;gt; out a lengthy supplement lt;lt; gt;gt; Mr. Chen’s right and wrong, the author Xie Lingning, more real, a company insider to show the decline in product innovation process, from pick selected a few stories, evident good overview: [Story 1: Product ferocious] February 2002, Yue Tao joined Shanda, Chen told him two things: The Legend is China is now the most popular online games, just this year, a grand game industry will become China’s largest company by revenue. Lot of people miss that the grand, in this atmosphere, Yue Tao in six months time, rose from the network technical support engineer, deputy director Yue Tao concluded that, “The key is, when everyone feels grand is their own business, with their own information. “During that time he was often late at night near a break at your desk, Mr. Chen would come to wake him up: immediately go to sleep! Second half of 2003, the grand legendary game besides lt;lt; gt;gt; and lt;lt; gt;gt; Legends of the World, as well as the BNB lt;lt; gt;gt;, lt;lt; Xinyingxiongmen gt;gt;, lt;lt; gt;gt; Shattered Galaxy, lt; lt;Fengkuangtanke gt;gt; and many other products. [Story 2: Micro Innovation] Grand early days, Chen is to force them to have several micro-innovation first is a card agent channel system. At that time, Chen they found a problem: users often complain about not buy cards. Chen proposed Esales system, which can be set up in the cafe is a virtual card sales, recharge and games downloads