[case] #8203;#8203;lenovo#39;s marketing new media marketing layout- the girl from uncle（[例] # 8203; # 8203;联想# 39;s营销新媒体营销布局u2014u2014女孩的叔叔）.docVIP

[Case] #8203;#8203;Lenovo#39;s marketing new media marketing layout: the girl from uncle Research papers Download news: and in the marketing transition track and intended to be the topic of Queen’s ZTE, Huawei, Cool, like, ever since the establishment of Digital Marketing (Digital Marketing) department, about Lenovo’s network news increasingly frequent author recently with the Lenovo Group. Vice President, Chief Marketing Officer of China Wei Jiang Lei on the topic of new media marketing strategy Lenovo had to talk about. Below a look at Lenovo’s new media marketing posture is sexy, for what reasons, how many to go. First, new media marketing goal: not to Uncle In the past few months, Lenovo has shown signs of new media marketing Despite the achievements, but changed little understanding of the outside world, there is still misunderstood and even face the author’s questions, Wei Jiang Lei also asserting their current marketing strategy circles. 1 marketing: Millet is teaching rather than enemies Topics related to new media marketing must not open around the millet. ‘Rice’, ‘rice black’ or ‘passers-by’ spontaneous discussion of the many heat so that all peers are elusive. Nimble new media marketing tactics and Lenovo had ‘upper lt; lt;News Network gt;gt; ‘stereotype in stark contrast. Currently Lenovo has stressed that’ learning online marketing experience, ‘Wei Jiang Lei Lenovo for itself as’ The Bear ‘, and millet this light company known as the’ Rabbit ‘because the amount of level is different, there are differences in factors concerns. standing association perspective, Wei Jiang Lei also analyzed these hot brand marketing case. Millet is not our competitors, because it is the light company, there is not much brand equity is not the same system is also with us today millet system, it is not the line, so you think it is very innovative, in fact, it is a last resort and for the as it will not have the money to build this, if blindly learn millet, a