[case] #8203;#8203;interstellar marketing- social reputation to dominate the box office-（[例] # 8203; # 8203;星际营销主导票房u2014u2014u2014u2014社会声誉）.docVIP

[Case] #8203;#8203;Interstellar marketing: social reputation to dominate the box office? Free Paper Download Center News: Recently, sci-fi masterpiece lt;lt; Interstellar gt;gt; (English name: Interstellar). Reying released five days in the country has harvested 250 million yuan at the box office even more puzzling is that in microblogging. discussion of the film on the micro-channel and other social networks, or even popular than the box office itself, which deserves our attention and reflection. In general, a high box office movie is mainly determined by three aspects, one high-ranked chip rate, the second is the quality of the film itself, the third is a powerful propaganda films. And common sense aside these impacts box office aside, we might another angle to look at, such as lt;lt; Interstellar gt;gt; such a high-quality movies, is how to use social media word of mouth, as well as mobile Internet, driven to achieve high box office? Social reputation is a movie at the box office ‘barometer’ First, the outbreak and popularity of social media, so word of mouth can be a more direct impact on the box office than ever before. In the past, we get a new release movie information, is that some of the outdoor advertising or television publicity, these propagation stiff and cold, a lot of When not directly led us into the theater, and now the impact of social media is the ‘lubricant to the silent’ and straightforward. Recalling the four or five years ago, in the era of social media is not yet developed, relying on media web portal, community forums and even traditional newspapers and magazines and user reputation transfer from fermentation to the outbreak, which is the middle of the time too long, a lot of good movies word of mouth just formed, but it may have been off the assembly line from the movie theaters. Compare the box office Xu Zheng appeared three blockbuster films, we can better glance. Starring lineup is almost the same, the same road movies,