[case] #8203;#8203;dixon marketing- the next line expansion beachhead electricity supplier（[例] # 8203; # 8203;dixon营销u2014u2014下一行扩张滩头阵地电力供应商）.docVIP

[Case] #8203;#8203;Dixon Marketing: The next line expansion beachhead electricity supplier Research papers Download news: in 2013, in the context of the traditional retail chains constantly eroded by the electricity supplier, Henan d.phone contrarian, accelerate network layout the line, to expand the territory from Henan, Guangdong, Gansu, Qinghai, Jiangxi provinces, increased online promotion efforts, and constantly refresh sales data. currently ranked Henan Dixon Dixon pass inside the first group in the Henan market mobile phone chain is to let competitors catch up. When the company and general manager of Henan Chen Shi Lin, senior vice president Dixon Group accepted an exclusive interview with Handelsblatt on Tuesday introduced in 2013, Henan Dixon pass hundreds of new outlets, the equivalent of Henan d.phone past decade the number of new stores by 50%, which many of them influential stores, currently more fire apples, red rice, Samsung, Cool, Lenovo and other leading vendors in the main models are selected d.phone stores first off, trust the strength of many manufacturers is to Dixon pass the comprehensive strength of the best proof . To meet the arrival of the mobile Internet era, Henan Dixon pass to adjust the development of ideas, in the development of cable franchising, while actively expanding into online now, Henan Dixon Babel cat flagship store has received the franchise authorized Samsung, Lenovo and other brands qualification. ‘This year during the ‘double 11’, our online mobile phone day sales of more than 1,000 units, setting a new sales high.’ Chen Shi-lin said Dixon doing e-commerce, and traditional electricity supplier is different, because there are distributed across the province in stores, online sales, do the next line service, truly ‘below the line experience, online orders,’ the O2O shopping patterns. ‘Customers in the store to buy a cat Dixon Babel phone, you can enjoy the same convenience and service the store, but purchase c