[case] electricity supplier electricity suppliers ikea marketing by（[例]电力供应商电力供应商宜家营销）.docVIP

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[case] electricity supplier electricity suppliers ikea marketing by（[例]电力供应商电力供应商宜家营销）.doc

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[case] electricity supplier electricity suppliers ikea marketing by（[例]电力供应商电力供应商宜家营销）

[Case] electricity supplier electricity suppliers IKEA Marketing by Electricity supplier of the popular and high-speed development, the “double-October” to create a 19.1 billion yuan Alipay transactions amazing at 19.1 billion yuan in turnover, furniture, building materials sub-venue turnover exceeding 1.2 billion yuan, so many people in the industry As discovered the New World like to reactivate the right thinking and electricity supplier offensive, but also led the electricity supplier to the furniture industry attention. channel game, logistics and transportation, distribution and installation and other industry-related topics are increasingly being Shiti and electricity traders. Logistics and installation and other issues, are still so many companies in this market before electricity providers hesitant. Currently only electricity supplier channels throughout the home is actually less than 10% share of the market, still dominated by traditional sales channels, but it was predicted that within five years, electricity provider channel at least 40% of total sales, seen in the field of domestic electricity supplier , home market is still high, but to really grasp the electricity supplier market, the road is still very far away. Buyers seeking collocation, pain distribution businesses 2009 Furniture category in e-commerce sales of about 17.67 billion yuan part, accounting for the entire renovation home building industry 2.5%, year 2010 reached 22.85 billion yuan, accounting for decoration home building industry 2.9%, while in 2012 this figure reached 70 billion yuan. market space and hidden potential, so that the furniture business e-commerce piece of fat lurking around. Many furniture businesses develop e-commerce has even given the main direction for its future development. On the one hand is the furniture industry, “sharpening” to the electricity supplier industry ready to flex its muscles, while the other hand is tepid consumer market demand, acco