[case] grapefruit marketing homes entire network- electricity supplier marketing is not just a price war（[例]葡萄柚营销房屋的整个网络,电力供应商营销不仅仅是价格战）.docVIP

[Case] grapefruit marketing homes entire network: electricity supplier marketing is not just a price war Research papers Download News: July 11, China’s first brand without added grapefruit Scotia launched an entire network called “I want to Tucao sunscreen” activities, the use of micro-blog and micro-channel two media collection sunscreen tucao content. It is reported that this event attendance over 80,000, was nearly one hundred Tucao brand, the real blueprint creative activities Tucao make vivid, huge tucao source shocked the industry. Activities Not only that, grapefruit homes in the sunscreen brand was almost a collective Tucao when strong launch its own oil sunscreen, domineering challenges implementing 0 yuan price of a ripple, attracted a favorable public users, but also to counterparts have eyebrows, others fear that the cusp avoid less, what kind of self-confidence so grapefruit Scotia upstream. According to industry analysts, sun care as the hottest topic in the summer, sunscreen market is necessarily the major skin care brands battleground in order to win market share, all the various planning team painstakingly frequent moves, online and offline activities to do percussion was overturned, brand, price war, advertising campaigns, promotional war ......, brand as much as products of the rich, so that consumers overwhelmed as newborn skincare brand, you want to get into this huge market of a soup, is extremely not easy, grapefruit homes profoundly understand this, so the huge electricity supplier price war, the wise choice of manufacturing topics entrance, to draw attention to their popularity, and then timely launch their products and win greater concern. Of course, some people are saying that the event tucao sunscreen brands almost spared, are not afraid of consumer anger grapefruit homes also broke into trouble it? Grapefruit Scotia relevant responsible person said, Ms. Amy summer sunscreen as necessary product, the user experience has been r