[case] hammer marketing mobile- brand marketing strategies designed to connect（[例]锤营销移动u2014u2014品牌营销策略旨在连接）.docVIP

[Case] hammer Marketing Mobile: brand marketing strategies designed to connect Free Paper Download Center News: Recently read the old law, ‘an idealist entrepreneurial story,’ feeling a lot hammer mobile phone as a hot topic in the year, bringing the brand, especially the mass consumer brand experiences, lessons should be learned today want. combined with a hammer mobile phones and other cases, to talk about the recent ‘How to design your own brand marketing strategy to connect’ this issue thinking. One, two connections: connections and product experience mental connection Before the wave of mobile Internet, consumer packaged goods marketing is mainly done through advertising on the mental connection with the user. Mind Connection is an invisible line, it implanted in the user mind an idea, which allow users to establish the brand and one to one correspondence between that brand association, thereby affecting the user’s choice. Although this ‘ line ‘is not easy to be monitored and assessed, but its influence is real. (Now, the most advanced technology also can not assess a large degree of influence on the user’s mental concept, and the most advanced information technology, but also it is difficult to capture the everyday life of the true word of mouth). Before connecting the mind depends traditional media, television, newspapers and magazines. Mental connection and then divided into two types, one is functional connectivity, one is the emotional connection. Functional connectivity point of interest is about product features, just find a few TV car commercials look for safety, fuel economy, comfort emphasized that such Emotional connection is about values, Jobs said, ‘marketing that values’, which is a kinds of high-level connections that allow users to recognize and uphold the values you have, and then tend to choose your products from the emotion, Apple’s ‘extraordinary who want’ is the emotional connection. After the advent of the mobile Intern