[case] huang taiji marketing- brand market and fast buying mode（[例]皇太极营销,品牌市场和快速的购买模式）.docVIP

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[case] huang taiji marketing- brand market and fast buying mode（[例]皇太极营销,品牌市场和快速的购买模式）.doc

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[case] huang taiji marketing- brand market and fast buying mode（[例]皇太极营销,品牌市场和快速的购买模式）

[Case] Huang Taiji marketing: brand market and fast buying mode Free paper Download Center News: April 16, China Cuisine Association released the first quarter of the catering industry analysis reports. The report shows that from January to March, the national food and beverage revenue 745.8 billion yuan, an increase of 11.3%. Catering market continued the positive trends in early 2015, the sustained warming trend. Among these, a variety of dining remarkable contribution forms. Internet era subvert the many aspects of people’s lives, ranging from buy ordering, Takeout distribution, community fresh, small 黄太吉, God carved beef brisket, barberry Church, borrow big Internet outlet, in their respective areas of business to soar to fly attitude to meet the air cycle. Even an ordinary everyday street fruit to eat pancakes but also began restless moved from the streets of the commercial center of fashion, opening the magnificent transformation of the way, this is a call 黄太吉 of pancakes, a cause unusual turbulence industry pancakes. 黄太吉 the first store area of less than 20 square meters, the site focused on in the mall, dine-in location is less than 13, the entire store’s products are based pancake hit ten products, mostly everyone on the street often eat bean curd fritters pancake category. Fully operational in less than two years, an average of ten thousand a day to sell pancakes, attract KABAM, Baidu, and other companies focus only product ordered, its active microblogging number of fans over a million, which includes a large number of long-term customer interaction. Huang Taiji first year of operating income of 700 million yuan, fully operational less than two years, the valuation jumped from 40 million yuan to rise to the latest 1.2 billion. However, just when everyone was talking about, Huang Taiji began to make a transition a ‘rhubarb crazy’ small hot pot restaurants, ‘Mr. Niu stew’ stew, ‘never’ Hall dumplings and ‘time to’ take away. Thus, the buzz