[case] industry 4.0 marketing to promote c2b, c2m common development（4.0[情况]行业营销推广c2b c2m共同发展）.docVIP

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[case] industry 4.0 marketing to promote c2b, c2m common development（4.0[情况]行业营销推广c2b c2m共同发展）.doc

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[case] industry 4.0 marketing to promote c2b, c2m common development（4.0[情况]行业营销推广c2b c2m共同发展）

[Case] Industry 4.0 marketing to promote C2B, C2M common development Free Download Center News paper: 1. Industry 4.0 reshape their core competitiveness 4.0 In the industrial era, manufacturing companies to reshape their core competitiveness, we need to internet marketing and manufacture of organic things together. From customized consumer-driven production, supply. Author of the UF software company in September 2014 the company’s annual meeting made a demonstrator has been recognized by the participants of the personnel. Demonstrator presents: Consumers scan code 1 single; 2 orders can be customized: U disk card color customization options and stamp shape (video in two different shapes of the drive arm seal, stamped); 3 marketing -ERP-MES-PLC-way integrated marketing website orders and parameters passed through ERP, in pass MES, last assigned to the PLC control, actual operating parameters and then back to the MES monitoring, order status back wrote MES, ERP, marketing websites; 4 customer tracking order status . This prototype embodies the things Internet marketing and manufacturing of organic integration, but also reflects the industrial 4.0 of horizontal integration and vertical integration. 2, in the Internet marketing C2B and C2M will coexist In Industry 4.0, there will be C2M (customer to the manufacturer) and C2M have emerged such as red collar. That consumer direct orders in the manufacturing company’s own marketing platform, in the ‘Industry 4.0’ information system support based on direct customer, producers, equipment, material directly Unicom, the factory received orders for consumer demand (including the client customization needs), according to the needs of the enterprise design, procurement, production. Shipping, eliminating the circulation, more money than Taobao. In 2014, ‘double 11’, and so on Taobao Lynx hit a new record 57.1 billion, which is a new chapter in C2C, C2B’s. Jingdong, Taobao, Lynx this marketing platform