[case] jianlibao marketing social network marketing（[例]jianlibao营销社交网络营销）.docVIP

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2017-09-06 发布于浙江
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[case] jianlibao marketing social network marketing（[例]jianlibao营销社交网络营销）.doc

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[case] jianlibao marketing social network marketing（[例]jianlibao营销社交网络营销）

[Case] Jianlibao marketing social network marketing Research papers Download News: With the arrival of summer, the public demand for the beverage market is gradually increasing, then, as a traditional fast-selling products in the Internet age, if you still use some of the same old marketing tool, is certainly not At least marketing effectiveness will be greatly reduced. Especially as this traditional FMCG beverage products, because of its target audience is young people, need more depth OCS, and the Internet with hugs. Traditional FMCG products to be crossed this bridge the Internet, it is difficult also very easy, unlike the Internet, like drinks flooded, the real people often drink it so several brands, unity, Master, Jianlibao, Red Bull, Coca-Cola, etc., In fact the situation and BAT (Baidu Ali Tencent) almost, but drinks are basically on the same route. beverage products OCS FMCG, nothing more than that a “new” word, to see who there is nothing new to see who has new tactics . I compared several common drinks some promotional ways and means to take a look at their popular promotional way: If Jianlibao “Message to win prizes, gifts sent every day” activities, prizes are Samsung GalaxyNote Ⅱ, IpadMini, 38 元Paypal spree copies, etc., Coca-Cola points for gifts, cool burst big sweepstakes, Tingyi Uncovery surprises such activities, which mostly similar, but in the process of embracing the Internet, do Jianlibao was undoubtedly the most successful. Jianlibao prize promotions in 2013, the theme most clearly, the intensity is much larger than in the past, especially the use of some electronic products currently hot and Alipay etc. to attract young people to participate, the official micro-Bo @ JLB JLB sports drinks, on-line Only two months to come, fans have exceeded 500,000, and win prizes # Jianlibao SMS every day to send Gifts # topic in the microblogging has attracted over one million forwarding and discussion. signifying its popular level! We analyz