[case] marketing masamaso- promotion case（[例]营销masamasou2014u2014推广情况）.docVIP

[Case] marketing masamaso: Promotion Case Research papers Download News: [advertisers] masamaso [Agency] mantle of Science and Technology [Production company] mantle of Science and Technology Case video address: /v_show/id_XMTMzMDI5MjgzNg==.html Password: 0617 Case Time: From December 2014 to date Marketing objectives: 1. Find the site and cover the target population, enhance brand awareness 2. The play DSP technology, promoting the conversion effect marketing techniques: 1. Find Masamasuo target population, with the DSP running precise coverage, brand awareness and attract potential users and advertisers interact constructively to the site drainage 2. The play DSP technology advantages, with thousands of thousands in the marketing side, again covering the site audience, and promote the transformation 3. Based on data collection and analysis, to convert the audience seed, looking for more potential conversion audience, increasing effect 4. Based on the data before and after the open, multi-dimensional analysis and comparison, continued to adjust and optimize delivery A. Trafficking Trilogy a) drainage: by means of a large mantle DMP data, positioning Masamasuo target population, accurate information on the activities covered and push the brand to attract customers to the station. b) Conversion: On the client station full cloth code, to access the data collected by site users (browsing, concerns, shopping cart, purchase, etc.), to build the customer’s private DMP; the user can classify different behaviors, personalized customized remarketing, promoting the conversion of the user. c) the amount of expansion: a high conversion user-centric seed aid mantle DMP algorithm by Loo-Alike find similar populations, expanding coverage to more potential users, seeking more orders. B. Conversion two elements a) customized dynamic and creative: for each phase of activity, product design a dynamic and diverse forms o