[case] marketing gangnam style- cause of several popular network red([例]营销gangnam风格u2014u2014一些流行的网络红的原因).docVIP
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[case] marketing gangnam style- cause of several popular network red([例]营销gangnam风格u2014u2014一些流行的网络红的原因)
[Case] marketing Gangnam Style: Cause of several popular network red
Research papers Download News: I first heard the name PSY, a few days ago when listening to the radio in the car. At that time, HIT FM host mentioned in the broadcast program is now to the ‘bird tert’, he says he is very red, his songs appeared on the American Billboard’s first name. Last night, inadvertently opening the ‘Gangnam Style’ MV video, they got out of hand, saw a variety of ‘cottage’, ‘spoof’ the video version. I realized that we do not know, ‘Gangnam Style’ on the OUT, its momentum is likely to exceed that song ‘NO BODY’, swept every corner.
Gangnam Style (Korean: #44053;#45224; #49828;#53440;#51068;, also translated as Jiangnan style / ‘Gangnam Style’ [) is a South Korean singer PSY (Park Jae-phase) of a single. Song ‘Gangnam Style’ from South Korea slang term capital Seoul, a wealthy and fashionable districts - Gangnam luxurious lifestyle. PSY music video dance dancing funny imitation of horse riding action, shooting in locations throughout the southern region, such as a sauna, stables, coaches and so on.
This song on July 15, 2012 release. Official MV on YouTube has 270 million times more hits, becoming the first music Youtube Baida one. Video hits over 200 million times, has been Daquan income Guinness Book of World Records. Guinness World Records official said: ‘In recent years, the number of clicks the video more than 100 million times is a very rare thing, but PSY’s’ Gangnam Style ‘MV of hits in just two months to more than 200 million second, it is difficult to imagine things. ‘
The most valuable is, ‘Gangnam Style’ recognized European and American mainstream crowd, which were previously unthinkable, and even US presidential candidate Mitt Romney also publicly with the ‘horse dance’ in the form of appearance. This is the first Divine Comedy star, what factors behind it, whether you can see some of the context of the network of popular culture yet.
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