[case] hong fluttering marketing- creating 2400000000 selling big play（[例]香港颤动的营销u2014u2014创建2400000000卖大玩）.docVIP

[Case] Hong fluttering Marketing: Creating 2400000000 selling big play Research papers Download News: REVIEW: eight years, grass-roots started, thanks to its own funds rolling, with 2006 sales of 480 million yuan, in 2008 close to 10 billion in 2012 exceeded 2.4 billion yuan, which is the Xiangpiao Jiang Jianqi Gone are achieved stunning results. Jiang doorways What? 1) the student tipping point, 2) advertising bombardment, 3) zero inventory strategy, 4) focus and concentration, 5) to give the brand a good name for business magazine reported the following excerpt: Jiang Jianqi born in Huzhou, Nanxun is famous southern land of plenty, in the Qing Dynasty, the local large family wealth comparable to the Qing government revenue a year, strong business atmosphere generations. Childhood, Jiang Jianqi hear the most, is business business, which led directly to his college graduation assigned to the Shanghai Railway Bureau after extreme discomfort. At this time, school food professionals younger brother in Nanxun engage in a food factory, Jiang Jianqi it bursts back to his hometown to help. Obviously, every day, to discuss what to do business than braised carp more interesting, even hard. Food Factory Main pastries, a Chinese New Year off to earn more than ten thousand dollars, Jiang Jianqi this is the happiest moment in life, one of his words, even now, to earn one million every year are not so happy. Factory do next year, because the other plan ready to give his brother, then, Jiang Jianqi resign and stay home, took over the food factory, food factory, this Food Co., Ltd. is the Hong fluttering formerly Food Co., Ltd. Huzhou old elf. Be born In 2003, a confused let Jiang Jianqi and corporate vice president Cai Jianfeng anxiety: that time of the old elf annual sales of tens of millions, but obviously impossible to break through the ceiling met: popsicle flagship product is a typical seasonal products, a In winter they rapidly decline, and is likely to