[case] fotile marketing side too- lynx double 11 cases of the internet to promote drainage（[例]fotile营销方面u2014u2014猞猁双11例互联网促进排水）.docVIP

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[case] fotile marketing side too- lynx double 11 cases of the internet to promote drainage（[例]fotile营销方面u2014u2014猞猁双11例互联网促进排水）.doc

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[case] fotile marketing side too- lynx double 11 cases of the internet to promote drainage（[例]fotile营销方面u2014u2014猞猁双11例互联网促进排水）

[Case] FOTILE marketing side too: Lynx double 11 cases of the Internet to promote drainage Research papers Download News: Case Background Two-eleven, for businesses is a smokeless year war. Electric kitchen update less frequently, and with the gradual strengthening of consumer health and safety concern, the selection of electric kitchen even more rational. Then, as the leading brand of high-end kitchen electric side too, how the two-eleven in the fierce competition gold consumer attention to Lynx flagship store and enhance product sales it? November 2015, party too to join through interactive digital media distribution platform, through cool rich rich media advertising, the use of interactive advertising and marketing through programmatic platform hdtDXP, carry side too double eleven ‘love you love, the long-awaited’ Thanksgiving feedback activities network promotion, the side too Lynx flagship store preheated and drainage activities, help build fotile 2015 pairs eleven sales myth! Communication goals - On the quality of online media, publicity side too brand image and product information, increase brand exposure, strengthen its market position. - Through high-quality creative side too to attract audience attention information about this product, double eleven activities preheating, drainage and electrical suppliers, and ultimately enhance the sales side too Lynx double eleven flagship store. Trafficking Strategy - Analysis of the target population. By early cookies to collect, analyze audience behavior track network, and with the crowd hdtDMP database, will be targeted to the needs to buy kitchen electrical potential between 25-50 years old crowd. They love life, there is a certain economic strength, strong brand awareness, the pursuit of high quality of life, longing for a comfortable and healthy living environment. Concerned about the safety and health of themselves and their families, willing to enjoy life. Meanwhile, the habit of u